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Interact Marketing Ltd v Telikom PNG Ltd [2015] PGNC 183; N6088 (9 September 2015)

N6088

PAPUA NEW GUINEA
[IN THE NATIONAL COURT OF JUSTICE]


WS No. 1047 OF 2011


BETWEEN


INTERACT MARKETING LIMITED
Plaintiff


V


TELIKOM PNG LIMITED
Defendant


Lae: Sawong, J.


2014: 18th November,
2015:11th August & 9th September


CIVIL―Assessment of damages―Whether issue of liability should be revisited on trial of assessment of damages― Whether terms of contract sufficiently established―Whether damages proven―Failure to mitigate―Damages reduced.


Facts


The plaintiff and defendant made an agreement for the plaintiff to build 50 billboards around the county for the defendant to be leased by the defendant. The defendant paid an advance of K150,000. The plaintiff built 20 billboards then commenced invoicing the defendant for their rental, which the defendant refused to pay. Default judgement was entered against the defendant in November 2012 and these proceedings set down for assessment of damages. The issues for trial included who owned the billboards, whether rental claimed was excessive and whether the plaintiff did incur K87,158 additional costs for construction of the billboards beyond the K150,000 advanced.


Held


1. The billboards are owned by the plaintiff, at [30;
2. The plaintiff's claim of K27,390 per month for rental of the 20 billboards was reasonable, at [40];
3. The defendant is liable to the plaintiff for the additional construction cost of K87,158.35, at [45];
4. The arrangement for rental of the billboards came to an end around July 2008 but the defendant continued to enjoy commercial benefit from them, at [45-46];
5. The plaintiff should have mitigated its loss, at [50];
6. Rental awarded for the period January 2008 but only up to June 2009 plus the additional cost of construction of the billboard of K87,158.85 at total of K580,178.85 plus interest and costs, at [51-54].


Case Cited:
Papua New Guinea Cases


Coecon Limited (Receiver – Manager Appointed) v National Fisheries Authority of Papua New Guinea (2002) N2182.
KL Engineering Constructions (PNG) Limited v Daman Sara Forest Products (PNG) Limited N2250
Obed Lalip and Others v Fred Sikiot and The Independent State of Papua New Guinea (1996) N1457
Yange Lagan & Others v Independent State of Papua New Guinea [1995] N1369.


Overseas Cases


Moffit P. in Bennett v Jones & Another [1977] 2 NSWLR 355 at page 369


Counsel:


M.R. Mugarenang, for the Plaintiff
N. Asimba, for the Defendant


9th September, 2015


1. SAWONG, J.: Introduction: On 15th November 2012, the plaintiff obtained default judgment against the defendant for damages to be assessed. The trial on assessment was conducted on 18th November 2014. At the trial the parties consented to admit all affidavits filed by each of their witnesses. None of witnesses were called to be cross-examined by each of the parties despite each party filing a notice to cross-examine each of the deponents. The Court then gave directions for the parties to file written submissions. Both parties have filed written submissions.


2. On 11th August 2015, counsel made brief oral submissions.


3. This ruling is on assessment of damages of the plaintiff's claim.


Brief facts


4. In July 2007, the plaintiff and the defendant entered into an agreement for the plaintiff to construct 50 bill boards for the defendant throughout Papua New Guinea to advertise and market the defendant's products and services and for the defendant to lease the bill boards from the plaintiff after the bill boards were erected.


5. The defendant paid a sum of One Hundred Fifty Thousand Kina (K150,000.00) to the plaintiff to commence constructing the billboards around the country.


6. The plaintiffs built only 20 billboards at various locations around the country by the end of 2007.


7. The plaintiff then issued invoices for each of the 20 billboards at a monthly rental fee of Twenty Seven Thousand Three Hundred and Ninety Kina (K27, 390.00) per month for the period January to December 2007, January 2008 to December 2008, January 2009 to December 2009, January 2010 to December 2010 and January 2011 to September 2011.


8. Apart from a payment of K150, 000.00, the defendant refused to pay any rentals for the various billboards resulting in these proceedings being instituted by the plaintiff against the defendant.


9. On 15th November 2012, the plaintiff obtained default judgment on liability against the defendant.


Evidence for the Plaintiff


10. The plaintiff's evidence is set out in the; Affidavits of John Anis sworn 28th January 2012, and filed 30th January 2012 the affidavit of John Anis sworn 7th May 2012 and 8th May 2012; another affidavit of John Anis sworn 3rd April 2013 filed on 18th April 2013 and Affidavit of Jerry Valboa Damoi sworn 24th May 2014 and filed on 7th July 2014 and an undated letter from the Investment Promotion Authority to the Lawyers for the plaintiff concerning Interact Marketing Limited.


11. In the first affidavit Mr. Anis deposes to the circumstances of the discussions and agreement the parties entered into. It also contains various annexures. In it he deposes as follows:


  1. Interact marketing Ltd is a company incorporated under the Companies Act. It is sometime in July 2007 that he was verbally asked by Jerry Damoi the then head of Telikom Marketing Department to build 50 billboards nationwide urgently to be rented (leased) by Telikom PNG Ltd. According to Jerry Damoi, Telikom PNG Ltd was not doing enough to counter the aggressive drive from its new competitor Digicel Communications that was why they (Telikom) needed the billboards urgently to promote and market their products as a marketing drive to counter the aggressive competitive market behavior displayed by Digicel the defendant's competitor in the mobile telephone (communication) market. Annexure marked "B" is a copy of his background statement relating to the agreement for the construction of the 50 billboards.
  2. Following the discussions with Jerry Damoi a verbal agreement was reached for the plaintiff to construct 50 billboards around the country. During the life of the agreement many email and letters were exchanged between him and the defendant confirming the arrangements made for the leasing of the billboards that he was to erect nationwide. Annexure "C" are copies of the emails and correspondence between him and the defendant confirming the arrangements made between the defendant and the Plaintiff
  1. Following the conclusion of the Agreement the defendant through its Marketing Department in pursuance of the Agreement paid an initial sum of K150,000.00 to his company to commence the construction of 50 billboards nationwide. He did not make a copy of the cheque but he did record the details of the cheque payment. Annexure "D" is the detail for the cheque he recorded.
  1. With the initial sum of K150,000.00 from the defendant began to construct billboards. The construction phase took time and he incurred more costs. He had to travel around the country and acquire sites for the bill boards and to pay for the sites. The sum of K150, 000.00 was insufficient to erect 50 billboards nationwide. "I went to my bankers and obtained an ongoing bank overdraft facility of K20, 000.00 spread over a period of 12 months to complete construction of only 20 billboards" at the plaintiff's cost. The plaintiff incurred a total cost of K237,158.35. It had incurred extra construction costs of K87,158.85. These costs were incurred in the following areas:
    1. Purchase of buildings materials from various hardware supply stores
    2. Hire of transport, airfares and ship fares
    3. Hire of crane
    4. Labour costs for installation of vinyl
    5. Labour cost for construction of framework
    6. Accommodation and meals
    7. Land lord land rental
    8. Wages

Annexure "E" are copies of the receipts and invoices relating to the payments of the various services listed in this paragraph.


  1. The ongoing bank overdraft facility that he obtained was approved by his bankers on the strength of a letter dated 27th December 2007 from the defendant to his bankers confirming the agreement for the construction of the billboards and the commercial rates that the defendant would pay his company rental (lease) fees for the billboards to assist reduce the bank overdraft facility that he had obtained. Annexed and marked as annexure "F "is a copy of the letter from Telikom dated 27th December 2007.
  2. He completed construction of 20 billboards and achieved advertising mileage by placing vinyl containing various Telikom PNG Ltd products and promotional messages (items) on all 20 billboards. Upon completion of 20 billboards he calculated the total cost of construction and deducted it from the amount already paid to him by the defendant. The result was that he spent K87,158.85 of his own money in the construction works. Annexed and marked as annexure "G" are photos of the completed billboards with vinyl containing various Telikom products and promotional messages.
  3. In January 2008 he issued under his company name to the defendant the first invoice for the lease of the billboards it had constructed and followed it up with 12 further invoices for each month of that year and the years 2009, 2010 and 2011. The defendant has refused and neglected to pay the invoices. The defendant has not paid anyone of the single invoice that he had issued under his company name.

Annexed and marked as annexure "H" are copies of the invoices that had been issued to Telikom from 2008 till September 2011.


h). When Telikom did not pay the invoices, it engaged lawyers to pursue the matter in court. Prior to my lawyers filing the writ they wrote to Telikom through letter dated 12th July 2011 to get the defendant to settle the matter without going to court. This letter was followed up by another letter on 21st July 2011 where detailed and specific documentation on the claim was submitted at the request of the defendant and was given time to respond by 5th August 2011. If there was no such response the Plaintiff would file a writ. The defendant never responded by the due date. Annexed and marked as annexure "I" are the copies of letters his lawyers have written.


  1. His company had made a huge loss of business as the non- payment of the invoices by the defendant had affected his other business operations and has caused him to suffer loss of business and profits over a period of more than 42 months. The loss of income calculated at 50% of monthly average income of 24 months is K575,190.00. This sum is only an average loss sum. His company has made a much bigger loss than the average sum. This item can be left for assessment later. Annexed and marked as annexure "J" is a copy of the cash flow projections for the period from 2008 to 2011.

12. The next piece of evidence is a further affidavit by Mr John Anis sworn on 7th May 2012 and filed on 8th May 2012. This affidavit is in support of application for default judgment and contains a number of letters exchanged between the parties on proposed settlement of the matter.


13. The third item of evidence, is another affidavit of John Anis sworn on 3rd April 2013 and filed on 18th April 2013. The evidence in this affidavit is reproduced below, as follows:


" a) I did depose to two (2) previous affidavits, one was sworn on 20th January 2012 and filed on 30th January 2012, court document no.4 and the other was sworn on 7th May 2012 and filed on 8th May 2012, court document no:8. This affidavit is in addition to my previous 2 affidavits and adopt for the purposes of the trial on assessment of damages the materials contained in my two previous affidavits and make them part of this affidavit.


  1. I stated in my previous affidavit, court document no. 4, in paragraph 7 that I had constructed 20 billboards at various locations around the country. To construct these billboards I had to travel to these locations and had to negotiate with property and land owners to acquire the sites to erect these billboards.
  1. I negotiated with the following persons to acquire the sites at various monthly rental payments for the site acquired to erect the billboard.

Morobe Province sites


  1. College of Distant Education – Eriku Round about Lae
  2. Markham Road Primary School
  3. Tommi Kara – Kamkumung
  4. Sowe – Muya Wampar LLG
  5. Bimaru Moi – Watarais Markham

Madang Province Sites


  1. James Kutan – DCA Junction, Madang
  2. Fene Lato – 4 Mile Market, Madang
  3. Saul Saul – Madang

National Capital District Sites


  1. Gordons Secondary School
  2. Ted Diro Primary School

Western Highlands Province Sites


  1. Mt Hagen City Authority – Mt Hagen
  2. Mt Hagen City Authority – St. Pauls
  3. Simon Berum, New Town – Mt Hagen
  4. Mt Hagen Lodge – Mt Hagen

East New Britain Province Sites


  1. Mama Magreth Paul – Tokua
  2. Joseph Tab – Takubar
  3. Rachel Charlie – Kokopo Junction

Eastern Highlands Province Sites


  1. Kainantu Urban LLG in Kainantu town
  2. Peter Sisuwe – Goroka
  3. Paul John – Henganofi

Annexed and marked as annexure "A "are copies of the acquisition agreements for the 20 sites referred to in paragraph 4 of my affidavit


  1. Following the acquisition and the signing of the rental agreement for the sites I began construction of the billboards on those sites. The costs of the construction exceeded the sum of K150,000.00 that was advanced by Telikom. I have provided the copies of invoices and other relevant documentation relating to the construction costs in paragraph 7 of my previous affidavit, documents no.4 in particular annexure "e" of that affidavit.
  2. I also indicated in paragraph 7 of my previous affidavit court document no.4 that it cost me an extra K87,158.58 to complete the construction; I had to get an extra bank loan of K20,000.00 through a revolving bank credit facility that I had with my bankers. I used my property as security including the letter from Telikom.. Annexed and marked as annexure "B "is a copy of the bank overdraft documents I signed with my bankers to complete the construction of the billboards.
  3. My company, Interact Marketing Ltd was heavily reliant on its billboard rental business with Telikom PNG Ltd. When Telikom did not pay the rentals it really hit my business hard and I had to look for other opportunities. I had to ask my bankers for extra money to run the fuel and grocery store to make ends meet. Annexed and marked as annexure "C" is a copy of an overdraft facility given by my bankers dated 17th December 2010.
  4. Even after the loans were obtained it was still difficult to service the loans. My business, my family and myself went into untold suffering. I still owe my bankers money for loans that I had taken out to buy a property for family home. The amounts still owed to the bank to date with interest is a sum of K133,895.65. Annexed and marked as annexure "D "are copies of the demand letters and notices from my bankers on my loan repayment commitments.
  5. In addition to my inability to pay the loans I was also not able to pay for the school fees for all of my children. All of my children at that time were attending Coronation School. Annexed and marked as annexure "E "is a copy of court proceedings taken against me for the payment of the outstanding school fees for my children.
  6. I have during the years that the company operated made sure that there was compliance with the requirements of the law, for example the filing of company annual returns and annual income tax returns. Annexed and marked as annexure "F "are copies of the company annual returns that have been prepared and lodged with the Office of the Registrar of companies.
  7. As for the income tax returns, I did lodge same with the IRC and have been given an advice from the IRC to say that I have complied with the requirement to lodge tax returns. Annexed and marked as annexure "G" is a copy of the advice from the IRC.
  8. Because of the nonpayment of the bill board rentals by Telikom for the years 2008, 2009, 2010 and 2011 I lost business. I also lost the opportunity to expand and grow my business. In addition to this loss my family and I also suffered.
  1. I thought it would be both reasonable and appropriate that I put my losses and claim at an average of 50% of average monthly rental for 42 months. I could have gone for the full 100% but decided at 50% average loss of profits for the 42 months. Annexed and marked as annexure "H" is a copy of my calculation of the 50% of average 41 months loss of business.
  1. I also operated a bank account with the BSP bank under the company name. Attached and marked as annexure "I" are copies of the bank statement for the relevant periods.
  2. I believe that I have provided all the evidence of my losses and the expenses incurred and I pray for the court to make orders in the terms of my claims as set out in paragraphs 12 of the statement of claim.

14. The final piece of evidence for the plaintiff is the affidavit of Jerry Balboa Daimo, the former Marketing Manager of Telikom PNG Ltd sworn on 24th May 2014. His evidence is as follows:


  1. He was formerly employed by Telikom PNG Ltd from 1984 to 2008. During the period 2007 to 2008 my substantive position was then National Marketing Communications (MARCOMS) Manager. My core responsibilities were to create brand name awareness through visibility and presence. This is conveyed or transmitted via use of selected integrated multimedia marketing communications medium. It includes outdoor advertising (billboards) newspaper, television, radio print merchandise direct and viral marketing.
  2. Engagement of suppliers (individuals and business) is integral to delivery and impact creation. Contractors were engaged to fill this gap. They (the suppliers and contractors) go the extra mile to facilitate at their costs, to process, procure construct and deliver on Telikom's behalf.
  1. Telecommunication's market deregulation allowed new entrant in Digicel PNG Limited. The new entrant launched guerilla warfare on Telikom and BMobile through aggressive advertising using all mediums like throwing the spanner into works so to speak. The confusion and the havoc created for incumbents Telikom PNG and B Mobile was daunting.
  1. Telikom MARCOMS team was tasked to counter the aggression through equally aggressive multi media advertising campaigns. Outdoor (billboards) advertising was the catalyst for such counter aggression. With over 75 billboards commissioned to be built, constructed and to mount vinyls across the country, individuals and businesses were engaged to deploy (billboards).
  2. It was during this period that Telikom engaged "Interact Marketing Ltd" in 2007 to procure, construct and manage billboards nationwide. Interact Marketing was engaged based on experience in billboard marketing. It was agreed that all suppliers, including Interact Marketing Ltd get their monthly lease payments for advertising on their billboards. Interact Marketing Ltd was engaged under these terms and be paid monthly lease payments for its billboards that Telikom advertised exclusively on.
  3. The competition environment was so intense which meant that the billboards had to be erected as a matter of urgency. This urgency meant that Telikom facilitated an advance of K100, 000.00 to fast track the construction of billboards by Interact Marketing Ltd. This advance was to be deducted from future monthly lease payments. I even went further to give a letter of reference to the BSP Bank to facilitate financing or overdraft whichever was applicable given on merit to Interact Marketing Ltd.
  4. During my term as manager of MARCOMS I had people that directly reported to me. One such officer was Anthony Kali. He was Team Leader Outdoor Advertising directly reporting to me.
  5. My verbal direction to him was that ownership of all outdoor advertising billboards' remains with the suppliers and external partners. The simple reason for this was that Telikom was not in the business of providing billboards nor will Telikom own billboards. It was outside of the charter of its core business. Suppliers and contractors were to identify sites, negotiate, construct and mount billboards at their costs and not at Telikom's costs.
  6. Against the background of an aggressive competitor entering the market, the aggressive counter marketing measures, deployed at that time against completion required that full pledge campaigns run with or without formal written agreements nor any specific terms and conditions of the roll out programs.
  7. Interact Marketing Ltd was specifically engaged in the market environment described in the above paragraphs. Although there may not be any formal written agreement I can confirm that interact Marketing Ltd was engaged during my term as the Manager of MARCOMS with the terms that it (Interact Marketing Ltd) provide the billboards at their cost for Telikom's use. Ownership of the billboard, the site and costs to be borne by Interact Marketing Ltd. Telikom was only responsible for payment of monthly lease charges.
  8. I would also like to make it clear again one more time to whoever is disputing the claim by Interact Marketing Ltd or any future claims by suppliers of billboards to take note. Telikom is the business providing cost effective communications services advent of technology to all of PNG, and not billboards. Telikom Ltd's mission and vision statement denotes that explicitly.
  1. In conclusion I say that Interact Marketing Ltd did supply the billboards which it owned for exclusive use by Telikom as agreed and should be paid its monthly lease charges as claimed.

The defendant's evidence


15. The defendant's evidence consists of the affidavits of:


  1. Mr Anthony Kali filed on 8th October 2013.
  2. Mr Philip Aeava filed on 8th October 2013.
  1. Mr Johnson Emeck filed on 3rd October 2013.

16. These are summarized by Mr Asimba in his written submissions. I adopt his summaries as follows:


(a) Mr Anthony Kali, filed on 8 October 2013. Briefly, Mr Kali is a former employee of the Defendant and was in-charge of overseeing the construction of the billboards. Mr Kali deposes that, the Plaintiff was engaged to construct billboards up to a sum of K150,000.00. He deposes that, there is no agreement saying the Plaintiff is the owner of the billboards. He also deposes that, there is no agreement saying that the Defendant is to lease and pay monthly rentals to the Defendant for the use of these billboards. Nor, did Mr Kali receive notices from the landowners authorizing the Defendant to release any monthly rental payments to the Plaintiff or for the Plaintiff to collect rentals on their behalf. For these reasons, the Defendant did not pay any rentals to the Plaintiff;


(b) Mr Philip Aeava, filed on 8 October 2013. Mr Aeava is a former employee of the Defendant and was employed as the Defendant's Chief Legal Advisor. By virtue of the position he held, he had access to the Defendant's records and confirms that, there are no records proving or conferring ownership of the billboards on the Plaintiff, nor records showing that, the Defendant is to lease the billboards and pay a fee as rentals to the Plaintiff. For these reasons, the Defendant never paid the Plaintiff's invoices. Philip also confirms that, the Defendant paid a sum of K147,840.00 being for the payment of the Plaintiff's services; and


(c) Mr Johnson Emeck, filed on 3 October 2013. Mr Emeck is an employee of Western Pacific Lawyers, the Defendant's lawyers. He deposed that, on 15 August 2013 he attended the Registry of Titles Office located within the Department of Lands and Physical Planning at Waigani. He conducted searches to ascertain if there were leases registered in the Plaintiff's name. He deposes that, there are no leases registered in the Plaintiff's name. Then on 12 September 2013, Mr Emeck attended IPA Companies Office at Konedobu and conducted a search to verify if the Plaintiff had truly lodged its Annual Returns for the years, 2008, 2009, 2010 and 2011 as deposed by Mr Anis in paragraph 10 of his Affidavit of 3 April 2013 ('Affidavit No. 3'). Mr Emeck deposes that, according to IPA Companies Office's records, the only Annual Return lodged by the Plaintiff is for the year, 2005.


Issues


17. The issues, agreed by the parties for resolution by this Court are set out in the statement of agreed and disputed facts and legal issues. These are:


  1. Whether or not the defendant owned the 20 billboards that were constructed by the plaintiff.
  2. Whether or not the rental of Twenty Seven Thousand Three Hundred and Ninety Kina (K27,390.00) per month for each of the 20 billboards is excessive and unreasonable.
  1. Whether or not the plaintiff actually incurred the extra cost of eighty seven thousand one hundred fifty eight kina thirty five toea (K87,158.35) to complete the construction of the 20 billboards.
  1. Whether or not the plaintiff actually suffered the loss of five hundred seventy five thousand one hundred and ninety kina (K575,190.00) being the 50% average monthly income for forty two (42) months.

18. Before I address these issues, I should make a few remarks in regard to attempts by Mr Asimba to revisit the issue of liability. In both his written and oral submissions Mr Asimba urged the Court to revisit the issue of liability. He submitted that the role of a trial judge when assessing damages following an entry of default judgment is as stated by the Supreme Court in William Mel v Colman Pakali, Commissioner of Police and the Independent State of Papua New Guinea (2005) SC 790. He submitted that the role of the trial judge following entry of default judgment is that:


  1. The trial judge should make a cursory enquiry so as to be satisfied that the facts and the cause of action are pleaded with sufficient clarity;
  2. If both the facts and cause of action are normally clear, liability should be regarded as proven;
  1. Only if the facts or the cause of action pleaded do not make sense or would make an assessment of damages a futile exercise should the Judge enquire further and revisit the issue of liability."

19. During his oral submissions on this aspect I indicated to him that the issue of liability was not an issue to be determined by the Court as agreed by the parties in their statement of agreed and disputed facts and legal issues.


20. Having heard him, I indicated to Mr Asimba during his submissions that applying the three criteria set out by the Supreme Court in Mel's case, I was of the view that the submission he was advancing was futile and that I should not revisit the issue of liabilities. I held that view because during submissions I made a cursory examination of the Statement of Claim and noted that the facts and cause of action were pleaded with sufficient clarity to establish liability. Accordingly I indicated to him that I would not revisit the issue of liability and accepted that liability was no longer an issue.


21. Further, default judgment was obtained way back in November 2012 as the defendant had not filed its defence within time or at all. The defendant could have applied to the Court to set aside the default judgment or it could have appealed against that decision. It chose not to take any of these courses.


22. Since completing the trial, and hearing submissions I have not changed my view on the issue of liability. Accordingly I decline to revisit the issue of liability.


23. Before I address the several issues agreed to between the parties it is necessary to state some general principles of law. There are no issues between the parties that even if a person has obtained default judgment, a party is not entitled as of right to receive any damages. Injury or damages suffered must still be proved by admissible evidence. See Yange Lagan & Others v Independent State of Papua New Guinea [1995] N1369.


24. Further it is settled where a question on liability was resolved by default judgment, the plaintiff is still obliged to prove its damages on the required standard of proof being on the balance of probabilities. Those damages must be proved by admissible credible evidence. See Coecon Limited (Receiver – Manager Appointed) v National Fisheries Authority of Papua New Guinea (2002) N2182.


25. In Obed Lalip and Others v Fred Sikiot and The Independent State of Papua New Guinea (1996) N1457, the Court held that where, the evidence and the pleadings are confusing, contradictory and inherently suspicious, the plaintiff will not have discharged the onus approving its losses on the balance of probabilities. It is conceivable that such a plaintiff will be awarded nothing.


26. Similar sentiments were expressed in Yooken Paklin v The Independent State of Papua New Guinea (2001) N2212 where the Court held that the plaintiff has the onus of proving its loss on the balance of probabilities. It is not sufficient to make an assertion in a statement of claim and then expect the Court to award what is claimed. The onus of proving a fact is upon the party alleging it, not the party who denies it. If an allegation forms an essential part of a person's case, that person has the onus of proving that particular allegation.


27. Turning now to the issues. The first issue to determine is who owns the billboards?


28. As to this issue, Mr Mugarenang submits that the issue is not about ownership of various piece of land – rather it is the issue of ownership of the billboards, which were constructed on those 20 different locations. He submits that the evidence from the plaintiff as set out in Exhibit P3 and supported by the evidence of Jerry Damoi shows that the billboards were owned by the plaintiff and that the defendant was to rent those billboards from the plaintiff on a monthly basis or on agreed commercial rate for each billboard.


29. Mr Asimba on the other hand submits to the contrary. He submits that the plaintiff has not produced any evidence that the plaintiff had entered into sub lease agreements or lease in approved forms contained in any of its affidavits tendered in Court to proof the assertions that the plaintiff owns the billboards.


30. I have considered the submissions that have been made by the parties on this issue.


31. In my view, there is a misconception by the defendant. The issue here is not about the ownership of land or pieces of land where the bill boards were constructed on – the issue is ownership of the billboards. On this aspect I accept the evidence of the plaintiff and its witnesses. Mr Anis in his affidavit (Exhibit P3) gives evidence that he constructed the billboards on 20 different sites all over the country. In paragraph four (4) of the same affidavit he sets out the various locations and attaches copies of various tenancy agreements with various owners of the various sites. The plaintiff's evidence is supported by the evidence of Mr Damoi. Mr Damoi was the principle person who entered into discussions, agreements on behalf of the defendant at a relevant material time. He was the person responsible for discussing and entering into the agreement with the plaintiff. I accept his evidence of what was agreed. The defendant has not produced any contradictory evidence contradicting this aspect of the plaintiff's evidence. I do not accept the evidence of the defendant witness because they were not directly involved with the discussions and entering into the agreement with the plaintiff. Moreover, terms of the letter from the defendant dated 17th December 2007 supports the plaintiff's version. It contradicts the evidence of the defendant's witnesses.


32. Accordingly I find on the evidence that the twenty (20) billboards are owned by the plaintiff.


33. The next issue is whether the total rental amount of Twenty Seven Thousand Three Hundred and Ninety Kina (K27,390.00) per month for 20 billboards issued by the plaintiff is reasonable or not.


34. The plaintiff's evidence on this aspect comes from several sources. The primary piece of evidence is in the first affidavit of John Anis (Exhibit P1). There he states, inter alia, that after the plaintiff constructed these billboards, the defendant would rent the billboard, at a standard commercial rate.


35. Mr. Anis then deposes about the standard commercial rate for each billboard; the rent was for each double sided billboard, the rent was K1, 500.00 per month and for each one sided billboard rent was K1, 200.00 per month. This evidence is reflected in the various invoices the plaintiff raised for each billboard for each month over the period 2008 to 2011. Further, Mr. Anis also deposes what other businesses were paying on rentals for other billboards created by other businesses. He says that a comparison between the rental figures the plaintiff was charging for its billboards with what other business were paying for their billboards, shows that the rental charged by the plaintiffs are far below market rates and were reasonable.


36. Mr. Mugarenang submits that both Mr. Anis and his witness Mr. Damoi and the letter from the defendant dated 17th December 2007 shows that the plaintiff was to charge a standard commercial rate for each of the billboards to fetch a monthly lease rental for each billboard.


37. Mr. Mugarenang relied on the judgment of His Honour Gavara-Nanu, J. in KL Engineering Constructions (PNG) Ltd v Daman Sara Forest Products (PNG) Limited N2250.


38. Mr. Asimba has not made any submissions on this aspect.


39. The authorities Mr. Mugarenang relied on are not squarely on point. The decision in KL Engineering and the other authorities relate to calculating interest in a commercial related dispute. In my view, those authorities are not helpful.


40. Mr. Mugarenang submits that the defendant has not offered any evidence to suggest what is reasonable and what is not reasonable rental fee for either each billboard or all the billboards.


41. The plaintiff in its evidence sets out in each monthly invoice the rent to be paid for each billboard at each of the twenty locations. They range from one thousand five hundred kina (K1,500.00) per month per each double side billboard to one thousand two hundred kina (K1, 200.00) per month for each one sided billboard. These added up to twenty four thousand nine hundred kina (K24, 900) per month. GST of 10% was then added onto it, thus bringing the total figure to twenty seven Thousand three hundred and ninety kina (K27, 390.00) per month.


42. In my view there is overwhelming evidence from the plaintiff, which evidence, is not contradicted by the defendant as to what would be a fair rental for the various billboards constructed at the various different locations across the country. The evidence from the plaintiff shows the commercial rate for billboards in other locations in the country paid by other users of billboards. The rate the plaintiff had applied is by comparison to those rates not unreasonable. In my view the commercial rental of twenty seven thousand three hundred and ninety kina (K27,390.00) per month for the 20 billboards was not an unreasonable amount. Accordingly this is not an unreasonable and excessive amount.


43. The next issue is whether or not the plaintiff actually incurred extra costs of eighty seven thousand one hundred fifty eight kina thirty five toea (K87, 158.35) to complete the construction of the billboards.


44. As to this aspects of the claim Mr. Mugarenang submits that the plaintiff has produced evidence as set out in paragraph 7 of Mr. Anis's affidavit (Exhibit P1) showing that the plaintiff had incurred a total amount of Two Hundred Thirty Seven Thousand One hundred Fifty Eight Kina Thirty Five Toea (K237, 158. 35) in actual expenses in constructing the twenty (20) billboards right across the country. Mr. Mugarenang submits that all the receipts of expenses relating to the constructions of the twenty (20) billboards are annexed to Mr. Anis' affidavit. He submits that the amount of Eighty Seven Thousand One Hundred Fifty Eight Kina Thirty Five Toea (K87,158.35) was the amount the plaintiff incurred which was over and above the money that had been advanced to the plaintiff by the defendant. In other words the figure of Eighty Seven Thousand One Hundred Fifty Eight Kina Thirty Five Toea (K87, 158. 35) is a difference after deducting the sum of One Hundred Fifty Thousand Kina (K150, 000.00) from the Two Hundred Thirty Seven Thousand One Hundred Fifty Eight Kina Thirty Five Toea (K237,158.35) being the actual cost of actual construction of the 20 billboards.


45. Mr Asimba has not address this particular issue specifically.


46. As to this issue in my view the evidence is overwhelmingly in favour of the plaintiff. Mr. Anis in paragraph 7 of his affidavit (Exhibit P1) stated clearly the total amount he had incurred in constructing the 20 billboards. The plaintiff has produced receipts of all the expenses. The defendant has produced no evidence challenging or contradicting the evidence on this aspect.


47. Accordingly I find that the defendant is liable to the plaintiff for that sum, namely the sum of Eighty Seven Thousand One Hundred and Fifty Eight Kina thirty five toea (K87, 158.35).


48. As to the last issue or whether the plaintiff is entitled to be awarded Five Hundred Seventy Five Thousand One Hundred and Ninety Kina (K575,190.00), Mr Mugarenang submits that this claim is for loss of income for the period of 42 months commencing 2008 and ending in September 2011. The plaintiff has given evidence as to how he has calculated these figures.


However, it is not clear from all the evidence how long this arrangement between the parties was to last. In other words, there is no evidence how long the rental period was to last. Nevertheless, there is some evidence that the agreement between the parties came to a head around 22 July 2008, when Mr Anis sent an email to Mr Kali in response to an email sent by Mr Kali the previous day, ie on 21 July 2008,


49. In his email of 21 July 2008, Mr Kali wrote:


"Good morning John,

I have completed Lease agreements which are ready for signing.


All additional work has been deferred due to the issues that you are familiar about.


All billboards installed by Interact Marketing have to go into lease or MOU between Landlords and Telikom. I hope you understand as Telikom will not go into a sub lease as we own the billboards.


I anticipate that we sort this out immediately and further advise that you speak with Mr. Isaac Umbu, our Principle Legal Officer.


Regards.

Anthony".


50. On the next day, Mr Anis responded by saying:


"Hi Anthony,


I will start removing all your billboards as you can install them in your own locations identified by Telikom as Interact has already paid and signed agreements with the landowners. Your Billboards will be removed commencing this Thursday and I will advise of their location.


I suggest you discuss this issue as a matter of urgency with your Management. I will commence with the interact billboards in Lae. IF YOU THINK YOU WILL GO AND SIGN AGREEMENTS WITH THE LAND OWNERS AT THE BACK OF INTERACT than you are completely mistaken.


Cheers

John Anis


Note: Mr Loko, I have decided to copy this correspondence to as I do not seem to be getting any feedback from the Legal of the marketing department."


51. From these, I infer and find that the arrangement between the parties came to an end around July 2008.


52. It is not clear from Mr Anis or from the defendant if any of the billboards were pulled down or not. However, in my view, the continual sending of invoices by the plaintiff to the defendant for the whole of 2008, for 2009, 2010 and 2011, indicate that the billboards had not been pulled down and that the defendant continued to benefit from their use financially for those periods. On that basis, I make a finding that the defendant did enjoy financial or commercial benefit from the use of these twenty (20) billboards without paying any rent to the plaintiff for their use.


53. However, it is trite law that, a plaintiff or defendant should mitigate or minimize its loss. In this case, by end of July 2008, it should have been obvious to the plaintiff that there were issues which were going to affect the relationship between the parties. It was therefore obligated to mitigate or minimize its potential loss. It did not do that and instead continued to send invoices, which were ignored by the defendant.


54. For those reason, I would award damages to the plaintiff this way:


  1. Rental for the period January to December 2008 the sum of K328, 680.00
  2. Rental for the period January to June 2009 K164, 340.00
  3. Additional costs incurred for construction of Billboards and associated costs thereto K 87, 158.85

Grand Total of K580, 178.85.


Interest
55. As to interest, the plaintiff has claimed interest of 8%. The principles relating to awarding of interest are set out in the Supreme Court in National Capital Commission v Dademo. I bear those principles in mind. I would award interest at 8% on the judgment sum from the date of filing of the Writ of Summons to today, a sum of K184, 650.84.


56. There will be Judgment in favour of the plaintiff against the defendant in the total sum of K760, 829. 69 comprising:


  1. Outstanding rentals K580,178.85

& further expenses incurred

  1. Interest of K180,650.84

Grand Total of K760,829.69


54. The defendant shall pay the taxed costs of the plaintiff.


_____________________________________
Muromu Lawyers: Lawyer for the Plaintiff
Western Pacific Lawyers: Lawyer for the Defendant



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